I’m a child of the 80’s, saturated in materialism from the beginning. In life, first toys, then clothes, then houses and cars became benchmarks of identity and perhaps success. One of my early obsessions was to get to the bottom of what made an object or place so great. I wondered, could the intrinsic value be weighed against any set of natural laws? Surely, greatness had order. The answer I arrived at wasn’t original, and it’s the one I stuck with. Nature, it seemed, couldn’t be trumped.
Sunsets, flowers, crickets chirping, tropical fish? You just can’t buy that.
In design, this morphed my approach to be more subversive and align all the resources of time, money and material to highlight true luxury. True luxury, rather than big, bold, and gilded, could be a view framed properly, a seating area that begs a gathering of friends, high-quality interior finishes that patina with a story. All those things dovetail with nature, a nod to what already works.